A Little Beauty in the Everyday
We create small-batch soaps that bring together beautiful fragrances, thoughtful ingredients, and artistic details to transform an everyday necessity into a little moment of indulgence. Each bar is designed to look as beautiful resting beside your sink as it feels to use.
At Velvet Willow, we believe there is beauty in the details—and sometimes, a little everyday luxury can be as simple as a beautiful bar of soap.
Small Beginnings. Big Dreams.
Velvet Willow began with a mother, a daughter, and one creative idea.
When we started looking for a unique way to support Yael's competitive dance journey, we decided to create something of our own. What began as an idea for a few handcrafted soaps quickly grew into Velvet Willow Soap Company—a business we are building together.
At seven years old, Yael isn't simply the inspiration behind our first collection. She's part of the creative process. From choosing colors and exploring fragrances to offering her very strong opinions on the final designs, her personality is woven throughout the collection—and throughout the beginnings of Velvet Willow.
Our inaugural Bar for Barre™ Collection brings together three distinct experiences: Curtain Call™, Encore™, and Intermission™. Each was thoughtfully created to feel beautiful, special, and worthy of a place in your everyday routine.
Proceeds from the Bar for Barre™ Collection are set aside to support Yael's continued dance journey, but the story of Velvet Willow is just beginning.
What started with one little dancer and one big idea has become something we're building side by side—a place for creativity, beautiful products, and whatever dreams come next.
Welcome to Velvet Willow. From our family to yours.
Got Questions? Let’s Chat
Whether you have a question about one of our soaps, an order, the Bar for Barre™ Collection, or just need a little help choosing the perfect bar, we'd love to hear from you.
Send us a message and we'll get back to you as soon as we can.